Bloom Eyewear — New to Pro Optics Bloom Eyewear | Premium Italian Acetate Frames | Pro Optics Australia

The newest brand in the Pro Optics portfolio. Premium Italian acetate, designed for women who choose their frames the way they choose everything else — with confidence and intention.

Bloom Alyssum frame Bloom Lady Primrose frame Bloom Steel Magnolias frame Bloom Wondering Wisteria frame
The brand

The Perennial
Woman.

Bloom is built around a single customer: the woman who comes back into season wiser and bolder every time. Not a trend chaser — a woman who knows who she is, and picks frames that say it without apology.

Each style is crafted in premium Italian acetate with colourways that have names, not codes. Bold lines and delicate details sit side by side across a Sun and Optical range that gives your practice real breadth from one brand.

"Eyewear that enhances not just vision — but how she feels putting it on."
Bloom Lotus sun frame Bloom Flowers Don't Tell optical Bloom lifestyle campaign
Sun & Optical

The range.

Four colourways per style on average. One brand, real depth. Sun and Optical. Bold colours, delicate details — one brand with real depth for your wall.

Bloom Blue Star
Blue Star
Sun
Bloom Dahlia
Dahlia
Sun
Bloom Poetry in Bloom
Poetry in Bloom
Optical
Bloom Lady Primrose
Lady Primrose
Optical
Bloom Alyssum
Alyssum
Sun
Bloom Rambling Rose
Rambling Rose
Optical
Bloom Lotus
Lotus
Sun
Bloom Steel Magnolias
Steel Magnolias
Optical

To view the full range, get in touch with us.

The colour story

Named, not coded.

Every colourway has a name worth saying out loud — which means your team has a story to tell,

Why stock it

Built for your wall.

We curate with intention. Every brand we carry is chosen to work harder for your practice.

Brand story

Everything to help you sell

Bloom comes with a clear brand story, strong visual identity, and a dedicated home at bloomeyewear.com. Your team has everything they need to make the introduction — and let the frames do the rest.

Margin

The gap, filled

Priced to sit comfortably between your entry range and your premium designer wall — real margin without cannibalising the names your patients already request.

Sell-through

Colour does the selling

Named colourways with personality stop a customer at the wall before your team says a word.

Pro Optics

We partner differently

Pro Optics works exclusively with independent optometry across Australia and New Zealand. Boutique brands, real support, and a team that knows your world — all under one roof.

Add

BLOOM

Supporting independent optometry across Australia and New Zealand

Contact Us

E  sales@prooptics.com.au
P  (02) 8007 6041

Find Us

ProOptics Pty Ltd
7 George Street
Sydenham NSW 2044

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